Bosch eXtra

Designed the one-stop platform for Bosch Vehicle Workshop from chaos to market in a user-centric research and design method

OVERVIEW

Bosch Mobility Aftermarket team would like to improve the overall user experience and increase the usage rate of eXtra platform in order to strengthen loyalty and increase business intelligence.

The platform is to keep workshop users active with Bosch products and Bosch knowledge. It was developed by H5 and to be transformed and redesigned to wechat mini-program. Through the transformation, we solved the product problems, by improving navigation and information architecture, engaging users and elevating aesthetic image.

Role

Lead Product Designer

Project Manager

Consultant

Tools

Figma

Microsoft Powerpoint

Timeline

3 months

RESEARCH

For this project, I aimed to create an integrated digital solution for Bosch's automotive aftermarket. I began by conducting internal research to understand the needs and expectations of various stakeholders and to define the product goals. Following this, I carried out external research across Bosch's different categories of repair workshops to gain deeper insights into the genuine needs of workshop users. Additionally, I evaluated the existing product features by ranking them based on user satisfaction.

After conducting both internal and external research, I have identified four key findings.

OPPORTUNITY AREAS

Defining clear opportunity areas ensures a targeted approach to design, turning insights into meaningful, user-centered solutions that enhance experiences and create measurable impact.

IDEATION WORKSHOP

To foster creativity and align cross-functional teams, I facilitated an ideation workshop aimed at exploring constructive solutions for Bosch Mobility Aftermarket.

DESIGN RESULTS

This project ultimately integrated three independent Bosch aftermarket automotive platforms into a single, more accessible mini-program. At the same time, it achieved a full-chain design from the strategic layer to the surface layer. In addition to page design, stakeholders also optimized the points mall, courses, public welfare activities, and system response speed based on our Top Findings and Ideations.