Bosch Airbag Innovation

Visualized the product value of airbags through UX design to promote sales conversion at trade shows

BACKGROUND

Bosch as a Tier 1 vehicle component supplier, has always been innovative and leading in technology. However, sometimes it is difficult to visualize the technical capability to OEMs and make cooperation. Therefore, the airbag team approached our team for the monitoring and intelligent switching technology of the passenger airbag, hoping that we can help them achieve visual optimization and win more market share in the auto show.

Role

Lead Product Designer

Tools

Figma

Timeline

9 days

DESIGN PRINCIPLES

1. Visualizing the Backend Logic

Our goal is to present the complex backend technology more visually and intuitively. This will enable those involved in testing to quickly grasp the key aspects of the innovative airbag system.

The original interface

Information architecture

2. Simulating the Real User Experience

The design reflects the actual user flow, starting from the OEM interface and moving through the passenger airbag detection system. The user experience process includes the steps below.

Comprehensive process with 7 typical steps

DESIGN RESOLUTIONS

STEP 1: No person detected

STEP 2: Person detected

STEP 3: Prompt to activate airbag

STEP 4: Airbag activated

STEP 5: Out of position detected

STEP 6: Prompt to deactivate side airbag

STEP 7: Side airbag deactivated